onlineOnline shoppers now have longer to cancel orders while complaints calls should be cheaper, under laws that take effect on Friday.

The cooling-off period for an online order has been extended to 14 calendar days from seven working days for online shopping clients.

Shoppers can claim a full refund during this period without having to give a reason for the cancellation for certain online shopping goods.

Companies are also prevented from charging more than a local rate for a customer inquiry or complaint call.

The rules see the final stage of implementation of the EU Consumer Rights Directive.

Charged for complaining

The regulations cover a number of areas of consumer rights, including the introduction of a cooling-off period for digital music, films and books for the first time.

Retailers must not supply the content within the 14-day cancellation period unless the consumer has given their express consent to this happening, and the consumer must also acknowledge that once the download starts they will lose their right to cancel.

Any extra charges for those buying with a debit or credit card must be clear from the start, the rules state.

The rules should bring an end to calls that can cost up to 41p a minute, for those trying to make a complaint.

Companies will still be able to charge the higher rates when customers are purchasing goods or services, but not when they call afterwards to raise questions or complaints about them.

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